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Subcommittee weighs how to present stream‑monitoring data online; ad campaign yields 652 winter click‑throughs
Summary
Committee members recommended publishing monitoring methodology and using a story map to explain spikes in stream data; winter Rethink Runoff ads generated 652 click‑throughs and spring ads will shift messaging toward summer recreation.
At the May 3 MS4 Subcommittee meeting, members reviewed results from the Rethink Runoff ad buys and discussed improving how stream‑monitoring data are presented on the project website.
Staff reported the winter ad buy of $1,000 produced 652 click‑throughs to the site. Spring ads are active with a summer shift toward recreation‑focused messaging; the committee noted a small reserve remains for targeted…
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