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Downtown West Bend and The Bend Theatre preview busy summer season, farmers market kickoff
Summary
Downtown West Bend Association and The Bend Theatre reported upcoming events including a May 16 farmers market kickoff, Music on Main series beginning May 28, and multiple sold-out theatre shows; sponsors and vendor interest were highlighted.
Representatives from the Downtown West Bend Association and The Bend Theatre updated the BID on spring and summer events, citing some lower attendance at recent events compared with last year but expressing optimism for the season.
Phil (Downtown West Bend Association) listed recent and upcoming events: a bracelet-themed shopping event in April, a spring wine walk, MomFest (Mother’s Day weekend), an Art Walk premiere at the Museum of Wisconsin Art (artists and a banner auction), the farmers market kickoff on May 16 (planned to run almost 24 weeks), a summer music-on-Main concert series beginning May 28, a June 6 blood drive at the market and a late-night luau shopping event on June 26. He noted some events had lower participation than in 2025 and encouraged vendors to sign up via the BID website.
Noelle (The Bend Theatre) said April brought strong ticket sales with several sold-out shows and previewed a string of upcoming performances, including a tribute band run, Garrison Keillor, Sounds of Simon and Garfunkel, Mary Mack and Hedley Grange (a Led Zeppelin tribute). She acknowledged sponsors for the upcoming block party (Westbury Bank, Green Bay Packers Foundation, Horicon Bank, Summers Automotive and Hansen and Company) and encouraged community support.
Board members thanked the presenters for the event schedules and noted how performing arts and festivals help drive foot traffic to downtown businesses. No formal action was required on the event updates, but the information will feed into strategic planning and downtown promotions.
