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Smith Travel data shows January drops in Columbia County tourism revenue and hotel performance
Summary
Smith Travel data presented to the Columbia County Tourism Development Council showed January 2026 bed-tax collections and hotel performance metrics declined year-over-year, with occupancy down 9.5%, ADR down 6.9% and RevPAR down 15.8%.
A Smith Travel representative told the Columbia County Tourism Development Council that January 2026 bed-tax collections and hotel performance declined compared with January 2025.
The presenter said the county collected $149,082 in bed-tax for January 2026 versus $205,975 in January 2025, a decline of $56,893 (27.62%). Fiscal year-to-date occupancy tax receipts stood at $703,594…
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