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San Bruno reviews FY26 strategic initiatives and a draft communications plan; community survey underway
Summary
City staff briefed the council on FY26 initiatives including Clean San Bruno, lighting upgrades, transit corridor and permitting work, and presented a draft communications plan. Godby Research is administering a community survey now; results will be folded into the plan and returned to council for approval.
City staff provided a quarterly update on the city’s FY26 strategic initiatives and presented a draft communications plan and community survey during the Nov. 12 meeting.
Assistant to the City Manager Brian Adam summarized the initiative slate: strategic analysis of city‑owned properties, Clean San Bruno (litter and illegal‑dumping abatement), a communications and engagement program (including a community survey), lighting improvements in City Park and downtown, Phase 2A of a regulated output street‑light replacement project (held pending funding), downtown lighting repairs and potential enhancements, the Comcast/CityET transition, an employee compensation study, transit corridor land‑use work and ongoing online permitting rollout (MGO). He said the city has engaged Godby Research to administer the community survey and expected survey results and draft communications recommendations to come back to council in December and January.
On permitting, staff said building permits are fully online through MGO; planning, public works and fire permit modules are still being integrated and are expected to be added as staff finish workflow setup. On lighting, staff said previously malfunctioning parking‑lot fixtures were repaired; design work for path lighting behind the Rotary Pavilion and other dark spots will be coordinated with park landscaping and could include solar options.
Adam presented the draft communications plan’s core elements: principal statements guiding communications, specific goals and an implementation matrix with action items, suggested performance metrics (beyond followers), a crisis communications template, and a call for internal coordination and policy reviews (including multilingual requirements and AI use guidance). He asked council for feedback and noted the plan will be revised to incorporate the Godby survey findings.
Council members generally supported the plan but urged realistic design for sustained resourcing. One council member said, "Although San Bruno has limited resources, there is no excuse to deprioritize effective communications and engagement," and urged metrics and staff coordination to keep the effort sustainable. Members also recommended tapping community anchors (schools, churches and neighborhood groups) and balancing formal city channels with informal ambassadors who can help spread information.
Staff will return with survey results and a revised communications plan for final council action in December.
