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Council backs two‑year extension for farmers market operator and asks staff to strengthen marketing and sustainability terms
Summary
Portola Valley staff recommended a two‑year amendment to the Good Roots farmers market license; the council supported the extension, asked staff to research compostable bag requirements and vendor costs, and requested regular promotional updates and signage to boost attendance without town funding.
The Portola Valley Town Council asked staff to draft a two‑year amendment to the town’s license with Good Roots to continue operating the Portola Valley Farmers Market while staff and the operator work on marketing, local-vendor outreach and sustainability details.
Town Manager Darcy Smith told the council the license requires an annual update and staff would return the amendment for council authorization on the consent agenda. “We would recommend a two‑year amendment term just to provide a little bit more stability,” she said.
Good Roots’ local manager (Nyall) said the market typically hosts about…
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