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IDA staff outline marketing gains and Brownfield Developer Summit plans, including VR 'expertise' project
Summary
IDA marketing staff reported improved social media reach and described plans for the Brownfield Developer Summit, use of a VR 'expertise' demonstration the agency funded, outreach via QR code and a poster contest judged by EPA and state officials.
Marketing and program staff for the Herkimer County Industrial Development Agency reported stronger social media engagement in March and detailed plans for the Brownfield Developer Summit and related outreach.
Sam, marketing staff, said the agency’s social posts generated roughly 4,797 Facebook views and 2,280 LinkedIn impressions in the most recent reporting windows, with several new followers and newsletter signups driven by a QR code linking to the application and event pages. "We had seven new people join our…
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