Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Brownfield Summit topic
No spam. Unsubscribe anytime.
IDA staff outline marketing gains and Brownfield Developer Summit plans, including VR 'expertise' project
Summary
IDA marketing staff reported improved social media reach and described plans for the Brownfield Developer Summit, use of a VR 'expertise' demonstration the agency funded, outreach via QR code and a poster contest judged by EPA and state officials.
Marketing and program staff for the Herkimer County Industrial Development Agency reported stronger social media engagement in March and detailed plans for the Brownfield Developer Summit and related outreach.
Sam, marketing staff, said the agency’s social posts generated roughly 4,797 Facebook views and 2,280 LinkedIn impressions in the most recent reporting windows, with several new followers and newsletter signups driven by a QR code linking to the application and event pages. "We had seven new people join our newsletter" Sam said, noting a 30.8% open rate on a recent email to 3,942 contacts and a 2.2% click rate, both within typical benchmarking ranges.
Staff briefed the board on use of an 'expertise' virtual reality project that the IDA previously supported with $75,000; the project provides VR demonstrations for students to visualize careers in manufacturing and will be showcased at the Brownfield Developer Summit. Victoria, IDA staff, said the IDA helped seed the project and expects repayback when other funding arrives: "We gave them $75,000 for this, but they're paying it back to us after they receive the money back in."
The summit will include a bus tour of downtown redevelopment sites, panels with regional moderators and a keynote speaker from the Massachusetts Institute of Technology. Staff described a poster contest (so far eight submissions, with one organization submitting multiple posters), prizes and judges from the U.S. Environmental Protection Agency and the New York State Department of State. A public hearing for microenterprise awardees is scheduled at the county legislative chambers at 1:15 p.m., staff said.
Staff also described outreach to Onondaga County and Empire State Development to create census-tract maps for opportunity zone consideration and noted the IDA’s ongoing work to list commercial sites on its website and to finalize profile sheets and summit presentation materials.
What’s next: Marketing staff will continue outreach to increase newsletter signups, finalize poster contest judging guidelines and prepare materials for the Brownfield Developer Summit.
