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River Realm asks Lancaster for $25,000 to expand "Do the Loop" tourism campaign
Summary
River Realm told the Lancaster County Board it seeks $25,000 for FY27 to support regional tourism, including an app, digital kiosks and three grant-backed initiatives branded "Do the Loop," "Tide to Trail" and "Where the Wild Things Are." Lancaster County accounts for about $83 million of the region's reported $155 million tourism impact.
Susan Cochrell, representing River Realm, asked the Lancaster County Board of Supervisors on March 26 to continue annual support with a $25,000 FY27 allocation to sustain regional tourism marketing and new visitor tools.
Cochrell said a modest $3,000 reduction from last year's county allocation would still sustain work the organization calls high-value: their mobile app has nearly 1,500 downloads and about 48,000 total sessions; the River Realm platform now shows 8,500 users and 75,000 page…
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