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Hemet unveils new city brand, rolling out ‘Your horizon is here’ after yearlong research
Summary
City officials and consultants presented a yearlong branding effort to reframe Hemet’s image and support economic development, drawing on more than 1,000 resident survey responses; the council signaled phased rollout and plans to seek grants to implement signage, events and downtown improvements.
Hemet city officials on March 10 unveiled a new city brand, “Your horizon is here,” the result of a yearlong community research and creative process designed to refresh the city’s identity and support economic development.
City manager Mark Pres said the effort began during a strategic planning session nearly two years ago and became a high priority in the FY 2024–25 work plan. Communications and events coordinator Jenny Cortez, who led the staff presentation, said the process prioritized resident input: “This was an opportunity for the city to retell its story, take control of the narrative and ……
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