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Foster City communications manager outlines outreach strategy, shows coyote-safety video
Summary
City communications manager Austin Walsh presented the division's outreach strategy to the Parks & Recreation Committee, highlighting newsletters, a website redesign, video production (including a coyote-safety clip), translation plans tied to new state requirements, and tools for measuring engagement.
Austin Walsh, the city's communications manager, told the Foster City Parks & Recreation Committee that his small communications team functions as the city's public engagement and media liaison, coordinating outreach, press releases, newsletters and event promotion across departments. "We are the clearing house for public information," Walsh said, describing how the team builds outreach strategies with department staff and tailors campaigns to meet specific goals.
Walsh showed a two-minute example video used to address community concerns about coyotes. The video included a recorded message from Maren Smith, a unit wildlife biologist with the California Department of Fish and Wildlife: "Coyotes have a…
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