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Local tourism group wins DMO designation, seeks state matching grant to promote Christian County
Summary
Shelby Christian County reported it secured C3 status and an official Destination Marketing Organization designation and applied to a state DMO matching grant to fund external marketing aimed at drawing visitors from more than 50 miles away.
Shelby Christian County told the Christian County Commission on May 7 that it has completed a transition to C3 nonprofit status and received official designation as a Destination Marketing Organization (DMO), enabling the group to apply for state grant dollars to promote the county.
That designation allowed the organization to submit an application to a state DMO grant program that pairs local matching funds with state dollars for external advertising, the presenter said. "A requirement for that particular…
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