Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Water Conservation topic
No spam. Unsubscribe anytime.
Committee selects water conservation as pilot for social-marketing campaign
Summary
After reviewing three options (water conservation, bicycling safety, reuse/repair/recycling), Foster City's Citizen Sustainability Advisory Committee voted to begin its pilot social-marketing campaign focused on promoting water conservation programs and incentives.
During old business the committee reviewed three possible pilot topics for its social-marketing campaign this year: water conservation programs and incentives; promoting safe bicycling and micromobility; and promoting reuse, repair and recycling of inorganic materials.
Staff summarized the options and said the pilot would be used primarily for a social-marketing push that could dovetail with other committee efforts. Members discussed audience segmentation (residential vs. business), existing county or city efforts (including water restrictions on nonfunctional turf), and the potential for educational programming and partnerships (Save the Bay for native plants, outreach to HOAs).
After discussion the committee voted to start with water conservation and move forward to flesh out a social marketing plan in subsequent meetings. Staff will return with implementation details and options for measuring outreach impact.
No formal dollar amount or precise vote tally was recorded in the discussion; staff will present a draft plan with metrics and timelines at a future meeting.
