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Foster City sustainability committee narrows water‑conservation pilot to ‘turn off tap while brushing’ and readies Earth Day outreach
Summary
Vanessa presented a community‑based social marketing plan; the committee selected a narrow pilot behavior (turning off the tap while brushing) to test at an Earth Day booth (April 22) with a short survey and toothbrush giveaways.
Vanessa, who led the committee's community‑based social‑marketing presentation, asked the group to choose a single measurable behavior for a pilot designed to reduce water consumption.
"To get community based social marketing up and running, there's 3 steps you need to start with. You need to identify your goals and objectives, you need to conduct research, and then you need to select a target behavior," Vanessa said as she walked the committee through examples and a recommended process. She cited the city's climate action plan targets — "reduce water consumption by 5…
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