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Foster City advisory committee to use community‑based social marketing for 2026 pilot; members to shortlist topics
Summary
The Foster City Citizen Sustainability Advisory Committee (CSAC) reviewed community‑based social marketing and asked members to email top choices for a 2026 pilot; candidates include micro‑mobility safety, water conservation and renter outreach. Chair Shilpi Goyal said the group will vote on a shortlist at the next meeting.
The Foster City Citizen Sustainability Advisory Committee on Jan. 14 reviewed community‑based social marketing (CBSM) and agreed to pick a pilot for 2026, with members asked to email their top two or three topic choices before the next meeting.
Chair Shilpi Goyal gave a condensed primer on CBSM, saying, “Community based social marketing is very different from traditional marketing because we're not selling a product.” Goyal reminded the committee that the group's 2025 pilot focused on electrification and produced results the staff tracked via email links and short surveys. She said Peninsula Clean…
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