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Consultant says Tulare has assets but needs redesign of outreach; recommends language access, trusted messengers and venue branding

Tulare City Council · May 6, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Include Us Labs presented a diagnostic finding limited awareness among Latino residents of TBIZ and amphitheater events, recommending a coordinated engagement strategy, language‑access policy, a trusted‑messenger network, OneToTulare digital enrollment and a city‑owned amphitheater channel to boost participation and vendor opportunities.

A consultant hired to assess outreach to Tulare’s Latino residents and small businesses presented findings that the city has substantial cultural and physical assets but lacks systems to reliably connect diverse audiences to programs.

Basilia (Include Us Labs) summarized roughly 10 weeks of work and about 170 inputs from residents, business owners and staff. She reported that 66% of survey respondents had never attended a city…

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