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Chino study session moves to sign-code overhaul, electronic message signs, creative signage and mural program
Summary
Staff previewed a comprehensive sign-code update to comply with Reed v. Town of Gilbert, proposed expanded electronic message signs in large commercial corridors, a 'creative signs' route to allow branded permanent signage, and a city mural program with permitting and maintenance rules; councilors raised light-pollution, safety and First Amendment questions.
After reviewing the zoning-code update, staff presented an overview of a separate comprehensive sign-code update. Chris Cortez (assistant planner) and Andrea Gilbert (staff) said the code rewrite is meant to implement Reed v. Town of Gilbert (content neutrality), reformat the sign code to be user-friendly and add standards for previously unaddressed sign types.
Staff proposed three new categories: electronic message boards for larger commercial centers and select public corridors (examples discussed: Euclid Avenue and Central Avenue, and select park signage), a 'creative signs'…
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