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Consultants pitch action-oriented market analysis for Kennedale; board asks staff to scope contract
Summary
Pavick & Associates and Affleck & Associates presented a proposed market-analysis-driven strategic plan emphasizing community input and actionable steps; consultants estimated a phased budget of $40,000–$50,000 and proposed a follow-up meeting with city manager Darl to detail scope and return a recommendation next month.
Consultants from Pavick & Associates and Affleck & Associates presented a strategic market analysis and community-engagement approach to the Kennedale EDC on March 24, emphasizing an implementable plan that pairs market-demand modeling with extensive local input.
Kate Latimore Norris, who identified herself as vice president of Affleck & Associates and the firm’s community engagement and research lead, said the city’s recent community survey and prior "Imagine Kennedale" work give the EDC a strong starting point. "The themes that emerged were not an opposition to growth," she said, "it was support of the right kind of growth." The consultants urged that the market analysis be combined with stakeholder interviews, SWOT analysis and town-hall workshops so recommendations are practical and actionable.
The consultants discussed examples from nearby cities, outlined outreach to stakeholders (property owners, apartment groups, transit agencies) and warned that feasibility constraints (land size, traffic thresholds) can limit which retailers will consider a location.
On cost, the consultants provided a preliminary budget range of $40,000–$50,000 for a phased scope, and suggested flexible retainer or phased-fee arrangements. They recommended meeting with City Manager Darl to refine a phase-based scope (Phase 1A/1B, etc.) and said they would aim to return a recommendation at the board’s next meeting.
Board members repeatedly pressed for a plan that leads to implementation rather than a study that sits on a shelf; presenters said their approach emphasizes assignments and next steps and includes follow-up to help recruit prospective businesses or developers when feasible.
What’s next: staff and the city manager will meet with the consultants to define a scope, schedule and final cost, and the consultants expect to deliver a recommendation at the EDC’s next board meeting.
