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District proposes 'Ocean' for after‑school brand and updates adult ed brand; boards ask about costs and rollout
Summary
Staff proposed rebranding Expanded Learning Opportunities (ELOP) as 'Ocean' with a new starfish logo and estimated vendor costs up to $17,000 paid from ELOP funds; trustees and staff also approved a VACE rename to Ventura Adult and Career Education with an estimated cost around $12,500. Trustees supported keeping familiar acronyms while asking for phased, low‑cost implementation and color alignment with district branding.
Two separate branding initiatives were presented to the board: a rebrand for the district’s Expanded Learning Opportunities Program and an update to the adult‑education identity.
For the after‑school umbrella program, staff outlined a five‑month stakeholder process with a contracted creative firm and recommended renaming the program “Ocean” (an acronym described verbally as On‑campus Enrichment, Academics & Nurturing) paired with a starfish…
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