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District proposes 'Ocean' for after‑school brand and updates adult ed brand; boards ask about costs and rollout
Summary
Staff proposed rebranding Expanded Learning Opportunities (ELOP) as 'Ocean' with a new starfish logo and estimated vendor costs up to $17,000 paid from ELOP funds; trustees and staff also approved a VACE rename to Ventura Adult and Career Education with an estimated cost around $12,500. Trustees supported keeping familiar acronyms while asking for phased, low‑cost implementation and color alignment with district branding.
Two separate branding initiatives were presented to the board: a rebrand for the district’s Expanded Learning Opportunities Program and an update to the adult‑education identity.
For the after‑school umbrella program, staff outlined a five‑month stakeholder process with a contracted creative firm and recommended renaming the program “Ocean” (an acronym described verbally as On‑campus Enrichment, Academics & Nurturing) paired with a starfish logo. Staff said the vendor estimated a total cost up to $17,000 for the full brand package, and that those funds are available within ELOP and may only be spent on ELOP programs. The implementation would be phased: initial low‑cost updates (web and digital assets, lanyards) and gradual replacement of printed materials and uniforms as items are naturally replaced.
Trustees expressed a range of design preferences—some favored alternative concepts and asked about logo legibility and embroidery costs—while others praised staff for a collaborative process. A trustee noted objections to a starfish motif but supported the overall branding goal to clarify what the program offers to families.
Separately, Ventura Adult and Continuing Education staff proposed renaming that program to Ventura Adult and Career Education (retaining the VASE/VACE identity) and modernizing the logo to emphasize career pathways. Staff estimated a vendor cost near $12,500 to complete the package, to be funded from VACE program funds. Trustees generally supported keeping the existing acronym for community continuity and recommended aligning color palettes with district branding standards.
Both rebrands will proceed on a phased, fiscally conservative schedule if the board gives consensus; staff said they will return with implementation details, signage plans and timing.
