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CVB director: new dashboard shows big rise in hotel receipts but taxable revenue lags
Summary
Laredo CVB staff reported the organization is about 5% above its forecast and unveiled a new 'Symphony' dashboard showing a 26.2% increase in hotel receipts year‑over‑year; staff warned only a fraction of those receipts were recorded as taxable and said they will follow up with the dashboard data.
The Laredo Convention & Visitors Bureau Advisory Committee heard financial and analytics updates April 2 as staff prepared the FY 2026–27 budget and presented a new dashboard that changed how the office tracks hotel receipts.
The director told the committee the CVB is “still 5% above our forecast,” and said staff are already preparing next year’s budget, which will move through management, the finance office and the city council this summer.
Why it matters: hotel tax revenue funds many destination programs and events. A shift in what counts as taxable receipts — or in when hotels report and remit payments — can change…
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