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Council accepts Downtown Business Association report, sets April 7 hearing and approves $2,000 community sponsorship
Summary
Council accepted the Downtown Business Association's 2025 annual report and set a public hearing for assessments on April 7, 2026; the council also approved a $2,000 sponsorship for Plazium’s Touch‑a‑Truck event and approved the consent calendar unanimously.
The Yuba City Council on March 17 accepted the Downtown Business Association (DBA) annual report and set a public hearing for the proposed 2026 assessments on April 7.
Robert Bendorf, city manager, summarized the action requested: accept the DBA report and adopt a resolution setting the annual assessment hearing. Jake Living Good, vice president of the DBA, presented the association’s 2025 recap, highlighting events and an uptick in online engagement: “Our users went up 152% and our active users went up 153%,” he said, and described expanded programming including a new night market and a car show.
Council members praised the DBA’s growth and the city’s partnership with downtown organizers. Council voted to accept the report and set the assessment hearing; the motion passed unanimously.
Other actions at the meeting: council approved a $2,000 monetary sponsorship request from Plazium for its April 18 Touch‑a‑Truck event and passed the consent calendar (items 4–8) unanimously.
Next steps: the council will hold the April 7 public hearing on the proposed assessments; Plazium will receive the approved $2,000 sponsorship as a community contribution.
