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La Mesa Council OKs three-year Oktoberfest permit with 50% cost-recovery cap of $40,000
Summary
The La Mesa City Council approved a three-year special-event permit policy for Oktoberfest that reduces the city's cost recovery to 50% with an annual cap of $40,000, allowing the organizer to continue offering free admission and discounted vendor fees, the council decided unanimously.
The La Mesa City Council on March 10 approved a 50% cost-recovery reduction policy with a $40,000 annual cap for a three-year Oktoberfest special-event permit, allowing the organizer to continue subsidizing admission and nonprofit booths.
Laurel McFarland, representing McFarland Promotions, told council the event draws large regional attendance and supports local businesses and nonprofits. McFarland said the event's production costs…
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