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Merced council OKs more outreach and polling as staff tests support for a citywide general tax
Summary
After polling returned a 63% topline for a hypothetical general measure, council approved a supplemental contract for outreach and polling to refine a possible November tax measure; council debate split over measure scope, with one member calling outreach to test a broad general tax 'disingenuous.'
Merced City Council approved a supplemental appropriation and professional-services agreement on Jan. 20 to expand community outreach and polling after an initial consultant survey showed potential voter support for a general-purpose tax.
City Manager Scott McBride summarized the consultant team's work and told council that an initial, statistically valid poll of roughly 400 respondents returned “the polling came back at 63%” in favor of a tested general-measure concept. McBride said the report and outreach results are posted in the agenda materials and recommended a phased engagement plan that includes additional public polling and targeted…
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