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Downtown Merced Partnership says ambassador program cut graffiti, removed large items and expanded outreach
Summary
Gloria Valdeinos told the council the Downtown Merced Partnership launched an ambassador program in 2025 that recorded thousands of cleanups and hundreds of outreach interactions; the group also secured a 2026 state California Cultural District designation for downtown Merced.
Gloria Valdeinos, executive director of the Downtown Merced Partnership, presented the group’s 2025 annual report to the council, highlighting a new downtown ambassador program and community partnerships that, she said, have increased cleanliness, safety and visibility downtown.
Valdeinos reported that ambassadors logged more than 3,900 graffiti…
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