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Mayor announces Western Avenue storefront improvement grants in Rancho Palos Verdes
Summary
The mayor of Rancho Palos Verdes City announced round four of a Western Avenue storefront improvement grant program offering $5,000–$20,000 awards for exterior upgrades; applications open March 1 through April 30 and require a 50% match.
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The mayor of Rancho Palos Verdes City announced round four of the Western Avenue storefront improvement grant program and urged local businesses to apply when the window opens March 1. The mayor said grants will range from $5,000 to $20,000 and require a 50% matching contribution from recipients.
According to the announcement, eligible improvements include exterior paint, lighting, landscaping, signage, awnings, entry doors, outdoor seating and ADA accessibility upgrades intended to enhance buildings' street appearance. "Western Avenue, here we come again," the mayor said, encouraging property owners and businesses to take part.
Applications will be accepted from March 1 through April 30, the mayor said, and applicants must provide a 50% match. The mayor also pointed businesses to an online application link quoted in the announcement and closed by urging participation: "Don't miss this opportunity to refresh and revitalize your business. Let's make RPV better together."
The program is presented as a local economic-development effort aimed at improving street-facing storefronts along Western Avenue. The announcement did not include the number of awards available, total program budget, or detailed scoring criteria for applications; those details were not specified in the remarks. City staff contact information, deadlines and full application materials were referenced as available online in the announcement.

