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Visit Madison reports 60,000 guides, regional outreach and digital upgrades to boost tourism
Summary
VMI staff reported distribution of 60,000 visitor guides, participation in regional travel shows, finalist status in Parade magazine and USA Today polls, and plans for a CRM and website AI bot to improve partner listings and visitor planning.
Sarah, a VMI marketing representative, told the Jefferson County Board of Tourism that the office delivered 60,000 visitor guides this season and has been active at regional travel shows to promote Madison and county attractions.
"We have 60,000 guides delivered," Sarah said, describing rack distribution, targeted social campaigns and collaborative PR work that helped several local events and attractions gain wider attention.
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