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Discover Flagstaff reports overall visitation gains while Grand Canyon visitation lags; visitor center sees surge from Phoenix heat

Discover Flagstaff Commission · March 26, 2026
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Summary

Attractions staff reported February visitation up about 12.54% across local attractions while the Grand Canyon was down roughly 5.1%; visitor-center staff said recent record-high temperatures in Phoenix drove large same-day and weekend visits, boosting gift shop sales.

Attractions staff told the commission that local visitation showed year-over-year growth even as the Grand Canyon reported declines.

"Our total monthly attraction visitation in February was up 12.54%," Heather Craig, marketing operations coordinator at the LOL Observatory, reported during the attractions update. She added that the Grand Canyon’s visitation was down about 5.1% compared with the same reporting period the prior year.

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