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District outlines updated communications plan; board tables deeper discussion to April 9
Summary
The district reported results from a Gray Matters review and a superintendent entry process, moved "It's a Wrap" summaries to next-day distribution, and showed metrics (newsletter open rates ~73%, Instagram reach up ~10%); trustees agreed to resume detailed communications discussion on April 9 and asked for targeted outreach plans tied to projects such as the upcoming pool construction.
Laguna Beach Unified School District staff presented a revised communications framework to the board on March 26, reporting increased subscriptions and laying out next steps for two-way engagement and project-specific outreach.
Communications staff described a living communications plan aligned to Board Policy 1100 and the LCAP that separates routine informational messaging, urgent/crisis alerts and structured two-way outreach. The district cited improvements since a Gray Matters external review and the superintendent entry…
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