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Greendale board adopts 'Emerald Reserve' as Southridge area brand; Rinka to develop logo and signage
Summary
After a presentation by Rinka, Greendale trustees voted unanimously to proceed with the 'Emerald Reserve' name for the Southridge area branding; Rinka will produce a logo, style guide and signage package and the mall name will be 'Southridge Mall at Emerald Reserve.'
Trustees in the Village of Greendale on March 31 voted to adopt 'Emerald Reserve' as the branding name for the Southridge area and directed the project's consultant, Rinka, to proceed with logo and signage development.
Sarah Sloinsky of Rinka presented two naming concepts tied to a brand narrative that emphasizes Greendale’s garden history and the comprehensive plan’s goal of creating an "emerald necklace" of greenways, parks and trails linking the Southridge site to village open space. Rinka…
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