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Consultants find weak voter support for Arvada sales-tax proposal; council to pause and focus on outreach
Summary
Newbridge Strategy's survey of 300 likely Arvada voters found 38% would vote yes, 42% no and about 20% undecided on a tested 0.5-cent sales tax for roads and safety; city staff recommended pausing a 2026 measure to build resident confidence and return with action items.
Laurie Weigold, principal of Newbridge Strategy, told the Arvada City Council on March 10 that her firm's February survey of 300 likely voters found insufficient current support for a proposed 0.5-cent sales-and-use tax to fund street, bridge and traffic-signal improvements.
The survey measured general sentiment, confidence in city stewardship of tax dollars and vote intention. Weigold said 62% of respondents thought the city was heading in the right direction, but only about half were at least somewhat confident the city would handle a ballot-funded program wisely (9% very confident, 41% somewhat confident). When presented with the draft ballot language,…
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