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Goodwill reports Melrose Plaza drew 44,586 visits in five months; grocery subsidized while local hiring grows
Summary
Goodwill Industries said Melrose Plaza generated about $2.5 million in sales in its first five months but operated with a roughly $1.5 million shortfall Goodwill subsidized; the market and cafe employ neighborhood residents and host health, banking and adult‑education services.
Richmond Vincent, CEO of Goodwill Industries of the Valleys, told Roanoke City elected leaders that Melrose Plaza's first five months delivered heavy community usage and several programmatic outcomes but that the market is operating at a startup loss that Goodwill is subsidizing.
Vincent reported $2.5 million in sales and said the net shortfall for the five‑month period was approximately $1.5 million, which Goodwill covered because the plaza is intentionally priced…
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