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County unveils site‑selection campaign; two developers eye housing projects
Summary
Economic Development Director Ashley Smith reported a new site development packet, two housing developers interested in multi‑unit and single‑family projects, and a site selector campaign that generated 1,023 landing‑page views within two days; tourism counts are up from markets including New York City, Albany and Philadelphia.
Director of Economic Development Ashley Smith told the committee the department has created a site development packet to target industries and sales‑tax‑generating businesses and is identifying target properties. She said two housing developers have expressed interest in projects: a multi‑unit complex planned behind Quicklees and a separate single‑family development in the county’s center. Smith said both projects are at an early stage and that the developers intend to pursue the work under their own organizational umbrellas.
As part of marketing, Smith said the county awarded a Site Selector Targeting campaign to Seven Mountains Media; the two‑month campaign began in March and produced 1,023 landing‑page views within two days. She also said the tourism report included in the monthly packet shows increased visitors from locations more than 150 miles away, with top feeder markets listed as New York City, Albany and Philadelphia. Chair Hanchett noted local distribution of county travel guides and positive reception at a new establishment.
Smith clarified that I Love NY funding does not require ads to be placed within the county and that I Love NY must approve ads; she said recent leadership changes at I Love NY have made approvals quicker. Legislator John Ricci asked about a website metric called "bounce rate," which Smith explained is the share of visitors who do not remain on a page for a set period (5–8 seconds).
