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Library communications coordinator outlines refreshed branding and new outreach pushes
Summary
Cecil Resty, the library’s communications and marketing coordinator, presented a year of refreshed materials, a unified brand tied to the City of Santa Monica palette, expanded automated notices and trials of catalog promotions and local-business partnerships.
Cecil Resty, communications and marketing coordinator for the library, told the Santa Monica Public Library Board and Friends that his first year on the job focused on unifying the system’s look and voice and modernizing how the library promotes events and services. “Thank you. Hi everyone. I’m Cecil Resty. I’m the communications and marketing coordinator here at the library,” he said, opening a slide deck showing the previous and refreshed designs.
Resty said the refresh preserves the system’s core color palette but swaps a dated tan for a new city-aligned blue and standardizes fonts, event graphics and…
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