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Planning commission recommends city council approve Rogers Media development agreement for three electronic message signs
Summary
The Lodi City Planning Commission on March 25 voted 6-0 to recommend the City Council adopt an ordinance entering a development agreement with Rogers Media Company to install, maintain and operate three electronic message signs on city property, with provisions for city display time, emergency messaging and removal if signs conflict with future city development.
The Lodi City Planning Commission voted unanimously on March 25, 2026 to recommend that the Lodi City Council adopt an ordinance authorizing a development agreement with Rogers Media Company to install, maintain and operate three electronic message signs on city‑owned properties.
City planner Cynthia summarized that the request follows a 2024 RFP and a 2022 municipal code amendment (section 17.34.070.H) permitting community electronic message boards on city property. The proposed development agreement would allow Rogers Media to place three signs at locations identified in the RFP (including a site near the city welcome sign at Hutchkins/Hearney, the old animal shelter at 1345 West Kettleman Lane, and the southwest corner of…
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