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Prime Cinemas granted illuminated sign exception; commission asks owner to center new sign
Summary
The commission approved a sign exception for an internally illuminated LED sign at the Del Oro cinema, making approval contingent on visual-centering options recommended by staff and the Development Review Committee; applicant said the cost to move the existing sign could be $3,000–$3,500 but later agreed centering is feasible.
The Planning Commission approved a sign exception permitting an internally illuminated LED sign for the Del Oro cinema, with a condition that the new sign be visually centered on a nearby structural beam or centered over an adjacent post to improve aesthetics.
Staff explained the proposed sign is internally illuminated and not allowed by right under the sign code, so an exception…
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