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Cathedral City to host free Festival of the Arts March 28 at Amphitheater
Summary
Cathedral City will hold its inaugural Festival of the Arts on March 28 at the Cathedral City Amphitheater from 10 a.m. to 5 p.m. The free event will feature about 40–50 artists, family activities, food trucks and live music, and the city says artists will keep all sales proceeds.
Assistant City Manager Anne Ambrose, the Public Arts Commission liaison, said Cathedral City will hold its inaugural Festival of the Arts at the Cathedral City Amphitheater on March 28 from 10 a.m. to 5 p.m. Admission will be free.
"The city's public arts commission is a five-member advisory body to the city council that focuses on helping us advance arts in our community," Ambrose said, describing the commission's role in issuing calls for artists and recommending selections to the City Council. She said the commission also oversees a $20,000 annual community grant program that supports performing and visual arts.
Rick Travis, an artisan and vice chair of the public arts commission, said the commission prioritized bringing local talent into the festival. "We're constantly looking at ways to bring more art into the community and to access our local artists," Travis said. Organizers expect roughly 40 to 50 artists to participate; Ambrose said the city issued a statewide call through an online platform and that most participants are local or regional while some come from out of the area and out of state.
The event is designed to be family-friendly. Ambrose said the Desert Recreation District will coordinate children's activities, food trucks will be on site, and Eve Evans is scheduled to perform blues and jazz from about noon to 4 p.m. The city said it kept artist registration costs low and will not take a commission on sales so artists keep their proceeds.
Organizers framed the festival as both a cultural event and an economic opportunity for artists: attendees can view works, enjoy live music and purchase pieces directly from creators. "This is definitely the way to do it," the host said in closing, inviting residents and visitors to the Cathedral City Amphitheater on March 28 for the free festival.
The city did not specify an exact final count of participating artists beyond the estimate of about 40–50, and the transcript did not give details on vendor fees or a map of activities on the day of the event.
