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Tourism academy approved; TDC adds admin and welcome-center staff and expands weekend hours
Summary
The Citrus County Tourist Development Council unanimously approved a tourism academy (new travel initiative) and endorsed staffing actions including adding an administrative assistant and a welcome-center specialist; staff said Saturday welcome-center operations will begin soon.
At the March 11 meeting the Tourist Development Council approved a travel initiative described by staff as a tourism academy to support CRM/CMS improvements, partner training and expanded visitor services.
"This is just the tourism academy with our current... we want to send a couple of people there," staff said, describing an emphasis on training and CRM improvements tied to the county's new web development. The board voted to approve the initiative in a motion by Michael Manky, seconded by Lou Ann Jacobs. The motion carried unanimously.
Staff announced two new hires. Persha Alote was introduced as the new administrative assistant: "she is our new administrative assistant... she's been with us for about a month now," staff said. Michael Corcoran was noted as the new welcome-center specialist and customer-service representative; staff said his hire will support planned Saturday hours at the welcome center, which will begin in a matter of weeks now that positions are filled.
The board also heard updates about digital content and outreach, including a growing YouTube series and increased social-media activity. Staff said these measures, together with the tourism academy training, are intended to improve CRM use, communications with stakeholders and on-the-ground visitor service.
Votes at a glance: the board unanimously approved the travel initiative and associated operational staffing at the meeting; earlier routine motions (agenda and minutes approval) also passed unanimously.
Next steps: staff will begin Saturday welcome-center operations once schedules are aligned and will continue to send staff to training and trade shows as part of the tourism-academy program.
