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Tourism board advances 'Discover Crystal River Cares' microsite to highlight eco-compliant operators
Summary
At its March 11 meeting the Citrus County Tourist Development Council heard a staff presentation on a new 'Discover Crystal River Cares' microsite tied to an eco-compliant partner program. Staff described a phased rollout, international promotion and an estimated total project cost of about $200,000 spread over multiple years.
Terry, a staff lead for the initiative, told the Tourist Development Council on March 11 that the new microsite — to be titled Discover Crystal River Cares — will be a consumer-facing hub and a marketing tool for eco-compliant tour operators and local environmental nonprofits.
"The point of the microsite is going to be it's going to be called Discover Crystal River Cares," Terry said during a presentation that outlined features including business listings, program criteria and guidance for visitors on how to be good, eco-conscious guests. Staff said the first launch will be a four- to six-page site and that the full program will unfold in three phases; the total project across phases was estimated at around $200,000 to be spread over…
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