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Selma BID staff says PlacerAI estimates show rising downtown event visits and longer dwell times
Summary
Staff presented PlacerAI mobile-data estimates showing higher unique visits and longer dwell times at recent downtown events, while cautioning the board that the figures are sampled estimates rather than exact head counts.
Selma Business Improvement District staff presented mobile-device analytics this evening that show rising downtown visit estimates and longer dwell times at major events, but cautioned the board the figures are sampled estimates rather than exact head counts.
The presentation, led by staff member Jose, summarized multi-event PlacerAI outputs that staff used to guide programming choices. Jose said the tool reported about "983 visitors" at a full‑street event and roughly "1.3,000 folks" for a Lincoln Park block party; another large park event was estimated at "2.3,000 folks" with a…
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