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City subcommittee: economic indicators show steady business growth, tourism stable but room-night leakage persists
Summary
City staff reported steady growth in business licenses and low commercial vacancy rates, while tourism and hotel occupancy showed seasonal strength; staff flagged an estimated 15—16% overnight "leakage" and committed to more targeted efforts to capture visitor room nights.
Kayn Garcia, the city's data analyst, told the Economic Development Subcommittee that Ventura's baseline indicators are generally healthy: the city has about 111,000 residents, roughly 42,300 households and a reported median household income of $102,900. "Our business landscape continues to demonstrate steady growth," Garcia said, reporting 6,174 commercial business licenses and describing more than 600 distinct NAICS categories in the register.
The presentation grouped results across five areas: business licenses, vacancy rates, workforce, tourism and lodging. Garcia said commercial businesses rose about 7% year over year and noted a 25% increase in certain out-of-city licensed…
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