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City launches 'She Plays Aurora' campaign to boost girls' participation in youth sports
Summary
The Parks department launched 'She Plays Aurora,' a marketing-and-programming campaign to increase girls' youth sports participation after Winter 2025 data showed low girls enrollment; a free trial day drew about 160 registrants and staff reported strong parent interest to enroll.
The Parks, Recreation and Quality of Life Policy Committee heard March 26 about She Plays Aurora, a new city campaign aimed at increasing girls’ participation in municipal youth sports.
Ted Bryant, manager of marketing and communications for Parks, Recreation and Open Space, said national studies and local enrollment data showed a participation gap: nationally municipal programs enroll about a third girls, Bryant said, while the department’s winter 2025 season had only about 13% girls and produced…
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