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Consultant presents Villagefest branding plan and urges website overhaul; board tables social‑media policy
Summary
Communications consultant Trapey Smith delivered a marketing and website audit to the Village Trust Board, citing accessibility gaps and recommending a site overhaul and consolidated social‑media governance. Board members praised survey results but asked staff to return with legal, budget and governance details before changing account ownership or spending city funds.
Trapey Smith, the communications firm hired to refresh Villagefest’s brand, presented a step‑by‑step marketing plan to the Village Trust Board and urged the city to modernize the event’s website and social‑media governance.
Barbara Ban of Trapey Smith told the board the site is “technically limited and outdated,” lacks accessibility features and in practice pushes users to the city’s Facebook page instead of a unified Villagefest presence. The consultant said a full website overhaul would require a new appropriation, noting a ballpark cost discussed in the meeting of roughly the low five‑figure range. She recommended four seasonal campaigns, a refreshed visual toolkit, improved wayfinding and a newsletter to retain first‑time…
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