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Council approves Legacy Loop full-motion billboard after lighting, access concerns
Summary
The West Hollywood City Council introduced ordinances to approve a revised Legacy Loop at 9200 Sunset Boulevard — a single 1,500-square-foot full-motion sign — after staff said a lighting study and environmental addenda support the project; the measure passed 3–1 amid resident concerns about light and motion impacts on Sierra Towers.
The West Hollywood City Council voted to introduce ordinances and a resolution approving a revised Legacy Loop development at 9200 Sunset Boulevard, authorizing a single 1,500-square-foot full-motion animated sign face and associated site improvements.
The project, presented by senior planner Paul Caparaso, would keep the sign's height at roughly 100 feet and add pedestrian plazas, bench seating, interpretive plaques about Sunset Strip history and a landscaped meadow. Staff told the council the development agreement would deliver an estimated $47.7 million in city revenue over a 30-year term, a $500,000 extraordinary payment, an estimated $39,800,000 fair-market value in public-arts programming and a $300,000 public realm enhancement payment.
Staff emphasized that the proposal was…
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