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Chattanooga Tourism Company touts visitor growth, events pipeline and economic impact to council
Summary
Susan Harris, interim CEO of the Chattanooga Tourism Company, briefed council members on a record visitor year (cited at 11.1 million in 2024), a $1.88 billion economic impact, and a multi‑year events pipeline that includes sport and meeting recruitment; council asked about county funding and continuity as organizations transition.
Susan Harris, interim CEO of the Chattanooga Tourism Company, told the council the organization’s work focuses on attracting visitors, strengthening partnerships and recruiting events that deliver economic benefits to hotels, restaurants and small businesses.
Harris cited 2024 totals of 11.1 million visitors to Hamilton County and a record economic impact figure she gave as $1.88 billion, with roughly 12,000 visitors staying overnight on an average night and…
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