Lodi SPARK committee approves 70-foot electronic pylon sign at 1255 South Beckman Road

The Lodi City Site Plan and Architecture Review (SPARK) Committee voted unanimously on March 11, 2026, to approve a 70‑foot, double‑faced freeway‑oriented electronic pylon sign proposed for 1255 South Beckman Road, the dealership site that houses Chrysler, Dodge, Jeep and Ram brands. The motion, made and seconded from the dais, passed 4–0 after staff and the applicant answered questions about design, safety review and brightness controls.

Cynthia, planning staff, told the committee the sign includes a 376‑square‑foot electronic message board with a 114‑square‑foot logo cabinet and is sited on the northern corner of the dealership parcel. She summarized a six‑year approval history: a prior variance and a development agreement (DA) that was approved by the Planning Commission and city council, permitting up to two freeway‑oriented electronic signs in Lodi under specified distance and design limits.…