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Tourism committee advances draft park sponsorship policy and outlines county signage plan
Summary
San Benito County's Tourism Committee reviewed a draft sponsorship policy for county parks that would allow corporate and individual sponsorships under ethical guidelines, discussed naming-rights thresholds (60% proposed; some urged 100%), and directed staff to refine the policy and seek stakeholder feedback before forwarding it to the Board of Supervisors.
San Benito County’s Tourism Committee reviewed a draft sponsorship policy on March 15 that would let businesses and residents sponsor county parks and programs under a framework of eligibility criteria, formal agreements and annual reporting. Grace, the staff presenter, said the policy is intended to distinguish sponsorships from donations, evaluate community impact, and prevent endorsements by organizations tied to alcohol or adult industries.
The draft would apply to county programs, facilities and events and would require written agreements managed by parks staff. Grace said the policy proposes recognition options ranging from social-media acknowledgments and plaques to naming rights for facilities; major naming rights would be eligible only when the sponsor contributed a large share of the cost (the draft notes a 60%-of-cost threshold for name-right eligibility). She also said sponsorship funds…
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