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ELTAC to amend Street Sense contract; committee weighs marketing ROI, RFP and a possible TPA assessment
Summary
Staff told ELTAC it will amend the Street Sense marketing contract to cover unanticipated costs tied to a new state sales tax on creative services and a map refresh; members discussed metrics, an upcoming marketing RFP, budget projections for 2027–28 and the possibility of a Tourism Promotion Area to raise additional advertising funds.
City staff told the ELTAC in January that the Begin Bothell marketing and website contract with Street Sense (described in the meeting as a two‑year agreement totaling roughly $412,000) will be amended to cover unanticipated costs: a November 2025 Washington state sales‑tax change affecting creative services and costs to refresh the printed visitor map. Staff said an amendment amount was cited in the discussion as '12,95' in the transcript record (the precise figure was unclear in the meeting).
Committee members pressed staff on measurable returns: how website clickthroughs and email lead generation translate into hotel conversions and…
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