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Bothell committee backs pilot placemaking work and readies World Cup visitor programming
Summary
Bothell staff outlined a pilot ‘Welcome to Our District’ placemaking program—paired public art, storefront activations and a QR‑based wayfinding pilot—aimed at boosting visits before and during the 2026 World Cup. The committee also discussed watch‑party plans, maps and marketing timing tied to hotel occupancy signals.
Bothell’s Lodging Tax Advisory Committee heard a staff presentation in January 2026 on a downtown placemaking pilot designed to increase overnight stays and visitor engagement ahead of and during the 2026 FIFA World Cup. Economic development coordinator Ashish described a pilot that pairs artists, local businesses and a consultant team to test storefront activations, seasonal themes and a QR‑enabled wayfinding tool (Hello Lampost) intended to guide visitors through a short walking loop around City Hall and downtown.
The program, framed as a pilot, would test temporary frontage treatments, seasonal lighting or decor, small‑scale activations and an…
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