Staff proposes QR-code postcards and earlier web access for public hearing notices

During the March 11 work session, borough planning staff reviewed current public-notice practices and proposed shifting to a postcard-based notice that points recipients to an "upcoming meetings" web page with application materials and a QR code. Staff said the QR link would give property owners access to applications and supporting documents before agendas are published, potentially reducing routine information calls and improving early engagement.

Staff outlined the current packet (applicant information, the code references, a comment form and a map showing buffered properties) and said the proposed postcard would include a QR code and a short web address; the web page would host the full application and related maps. Staff framed the change as a modest cost-saving measure and a way to send more detailed information digitally to those who want it.

Staff also noted constraints: some notice vendors and the borough's mailing schedule could limit immediate rollout and design consistency across departments, and staff plans to coordinate with other borough offices on color and branding standards. Sema, representing assessing, said assessing recently moved some mailings to postcards and urged a consistent, borough-wide design so residents recognize official notices.

Staff agreed to pilot the QR code and the updated notice format for the April meeting and to bring a postcard mockup back to the commission for review before any permanent change. Staff said they can track web-page hits and report back on how many residents use the QR link and whether the change reduces follow-up calls to staff.