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Embark outlines service metrics, shelter upgrades and Rapid Northwest BRT performance
Summary
Embark leaders described transit modes (fixed route, BRT, paratransit, river ferry, street car), said peak weekday deployment is about 50 fixed-route buses plus seven rapid buses, reported shelter and stop upgrades (140 shelters done, 360 planned) and reaffirmed a free streetcar pilot through July 5 to boost ridership.
Christina Henkins, controller at Embark, and Armando Reyes, business development and public affairs manager, presented an overview of Embark's services, organization and ongoing projects at a city department spotlight session.
"Embark is our brand. It's our DBA," Reyes said, explaining the agency's legal name is the Central Oklahoma Transportation and Parking Authority and that many Embark services operate under a public-trust model.
The presentation summarized modes and operations: Embark operates fixed-route buses, bus-rapid-transit (BRT) service, ADA paratransit (Embark Plus), river ferries/river cruises and the downtown street car. Presenters said on peak weekday service the system deploys about 50…
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